- Chess Sisters - Cultural habits are most attractive - One of the deepest human desires is to belong - we don't choose our earliest habits, we imitate them - we imitate behaviors of 3 groups - The close - Friends, Family - The closer we are to someone the more likely we are to imitate their behaviors and habits - We soak up qualities and practices of those around us - Nothing sustains motivation better than the tribe - The many - the crowd - Experiment with lines, wrong answer became norm the larger the group - When unsure how to act we look to the group - the normal behavior of the tribe often overrides the desired behavior of the individual - rather be wrong with the crowd than right on our own - The powerful - successful - We imitate the people who have already succeeded - We want the same success, fame, fortune and so imitate the ones who have already achieved it (success breeds success....)