- Supernormal stimulus is a heightened version of reality - Foods high in dynamic contrast (crispy crust / melty cheese) encourage overeating - More attractive an opportunity the more likely to perform the habit - Today's society is filled with stimuli that are more attractive than what our ancestors dealt with - Supernormal stimulus of today drive us to more excessive habits (overeating, binge watching, doom scrolling, etc.) - To increase the odds of behavior you have to make it attractive - Without dopamine the ability to experience pleasure remains but the desire to seek that pleasure and take action stops completely. - Dopamine is released at the anticipation of reward as well as when it is experienced - Doom scroll, slot machine, etc. - It is the anticipation of the reward that gets us to take action, not the fulfillment - I think we can use this... - Every action taken because of the anticpation that precedes it - Temptation Bundling - the thing you want with the the thing you need - ABC - TGIT - Relax and watch TV with wine and popcorn - More probable behaviors reinforce less probable ones - Use habit stacking with temptation bundling - After {CurrentHabit} I will {NewHabit}, and then after {NewHabit} I will {ThingIWantToDo}