- "Disciplined People" are just better at structuring their lives so that making good choices doesn't require heroic effort - The people with the best self-control are the ones who need it least often - Once a habit is encoded the urge to act will follow whenever the cues reappear, even years later - bad habits are auto-catalytic; they feed themselves - You can't break a habit, only reduce the cues - Resisting temptation by willpower is ineffective - eliminating bad habits means reducing the exposure to the cues that trigger them - Make the cues for good habits obvious while making the cues for bad habits invisible.