- Maybe if you really wanted it, you'd actually do it. But the truth is, our real motivation is to be lazy and to do what is convenient. And despite what the latest productivity best seller will tell you, this is a smart strategy, not a dumb one. - it is human nature to follow the Law of Least Effort, which states that when deciding between two similar options, people will naturally gravitate toward the option that requires the least amount of work. - The less energy a habit requires, the more likely it is to occur - if you can make your good habits more convenient, you'll be more likely to follow through on them. - Trying to pump up your motivation to stick with a hard habit is like trying to force water through a bent hose. You can do it, but it requiers a lot of effort and increase the tension in your life. Meanwhile making your habits simple and easy is like removing the bend in the hose - environment design - when we remove the points of friction that sap our time and energy we can achieve more with less effort. - Business is a never-ending quest to deliver the same result in an easier fashion - much of the battle of building better habits comes down to finding ways to reduce the friction associated with our good habits and increase the friction of our bad habits. - The purpose of reseting each room is not simply to clean up after the last action but to prepare for the next action - whenever you organize a space for its intended purpose you are priming it to make the next action easy. - It is remarkable how little friction is required to prevent unwanted behavior - imagine the cumulative impact of making dozens of these chnages and living in an environment designed to make the good behaviors easier and the bad behaviors more difficult - "how can we design a world where it's easy to do what's right?" Redesign your life so the actions that matter most are also the actions that are easiest to do.